Important Information from Sierra Resort Hakuba

The Sierra Resort Hotels logo has been renewed.
We celebrated our 50th anniversary last year in 2023, and we created a new logo with the hope that it will serve as a guide for us as we move forward into a new era.

About the origin of the logo…
"Sierra" means "mountain range" in Spanish
The mountain range ridge forms the "S" of Sierra, and the character for "person" is layered on top of it to create the image of a mountain range.
The accent in the upper right corner symbolizes each customer's "shining memories" and also represents the sun, stars, and snow as seen from nature.

We hope that through our encounters with customers and various other events, we can grow a little bit each day.
So that we can accumulate small good things, one step at a time.
It likens our daily walk to walking along a mountain path.

We are delighted to be able to welcome our customers with our new logo.
The sign at the entrance has also been updated, so please be sure to check it out when you come.

We look forward to your continued patronage.